What Neuroscience Tells Us About The Power Of Narrative To Persuade

I'm kind of a nerd about story and the brain. It probably stems from my very first career, in occupational therapy, where I delved into neurophysiology and had the amazing experience of dissecting a human brain. (The career itself didn’t last long and there’s a story behind that. It’s coming up in another post!)

There is significant scientific research focused on how stories build connections and persuade people to take action or change an attitude.

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Cate Friesen
Sometimes A Small Story Can Do A Lot Of Heavy Lifting

I am not a soccer mom. I am a soccer playing mom of two boys.

Until I was in my 40s I had never ever played a team sport. At aged 43, after watching the sport from the sidelines at my kids' games, I took a women’s soccer skill course and actually convinced a team to let me play with them. To be honest, our team wasn't that good. We hardly ever won a game. And at that point my only asset was my ability to cheer really loudly and my willingness to manage the team.

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Cate Friesen
Ask Yourself This Powerful Question And Find A New Story

Beauty is that in the presence of which we feel more alive.”

Those words by Krista Tippett stopped me in my tracks this summer, as I read her book Becoming Wise. I turned a few more pages and came across this: “What are you doing when you feel most beautiful?” That’s what social venture entrepreneur Jacqueline Norvogratz often asks, whether she is interviewing job candidates or working with people in unimaginably difficult situations. With her question she calls out our strength, making space to name where abundance lies, instead of focussing on the barriers we face.

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Cate Friesen
From Bravado To Belief: Making The Leap To The Story Source

At the beginning I had more bravado than courage.

Last year, at aged 54, I made the leap from a known brand (my beloved broadcaster CBC), a title, a steady paycheck, benefits and the potential for a good pension. I called a meeting with my boss, and told him I was resigning to start my own business.

To be honest I wasn’t sure exactly what that business looked like, but I figured I needed a job title, and then I needed to announce that loud and proud.

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Cate Friesen