Cate Friesen is the driving force of The Story Source. She's a story practitioner, facilitator, trainer and keynote presenter who brings together 25 years of experience as an entrepreneur, award-winning CBC producer, documentary maker and performer. 

Currently Cate, along with David McLeod, is leading the Power of Story training for The Winnipeg Foundation’s highly successful professional development program, Fast Pitch 2018. She just delivered the opening and closing interactive keynote, with co-facilitator Kerri Twigg, for 1500 leaders at SHEday 2018

Cate has a unique ability to connect and embolden those around her to discover and amplify their authentic voice. Through hands on training and skilled facilitation, Cate has demonstrated that we all have a story to share.
— Jennifer Partridge, The Winnipeg Foundation

Cate offers professional development workshops for organizations, teaching skills in developing and telling stories of impact.  She also teaches non-profit boards how to use story in their roles as ambassadors for their organization, and coaches entrepreneurs and leaders in developing their signature stories, through Know Your Story and Power of Story for Leadership workshops. In the past year she has delivered workshops and series for Canadian Mental Health Association, RCMP, QNET Manitoba, Canadian Centre for Economic Development Network and Women's Enterprise Centre of Manitoba, and more. 

In addition to SHEday 2018, Cate has delivered interactive presentations, including a session called  A Strong Foundation - Make Your Story Work for You at QNET’s conference for leaders in Winnipeg and for the Shopology Project conference in September 2017. Along with Kerri Twigg she delivered the closing keynote at the REALTOR® Reset conference in the fall.

Before she launched The Story Source, Cate worked at CBC and led the team that created CBC’s multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls. She also co-designed and implemented training in storytelling for radio, co-created a unique mentorship program based on collaborative learning, and was instrumental in the launch of CBC’s game-changing Indigenous Digital Unit.

As a freelance broadcaster, Cate produced feature documentaries for radio, and hosted a very popular Toronto music show, called Absolutely Folk.

Before that she worked for 15 years as a singer-songwriter with a strong focus on storytelling, performing extensively across Canada and recording three CDs of original material, including Wayward, Tightrope Waltz and Joy's Disorder.

Cate also is a facilitator of the Practical Facilitation Workshop Skills certificate course at Winnipeg Transition Centre and is a sessional instructor for University of Winnipeg's PACE program.

As a life-long learner, she is currently pursuing a Certificate in Adult and Continuing Education at University of Manitoba. She volunteers with Spark! as a pro bono consultant, and with Circles For Reconciliation as a co-facilitator of sharing circles. She is a soccer-playing mother of two, a Quaker, a board member for West Centre Women's Resource Centre and an enthusiastic supporter of Girls Rock Winnipeg.

Thank you so much for facilitating the start of our storytelling education. I really feel that this helped all of us to really think about why we are on the board and what it means to us. I always consider any meeting/seminar that I attend a success if I have come away with knowledge and this session was brimming with new information!
— Chris Hildebrand, Winkler Community Foundation board
The Know Your Story workshop offers a powerful reminder in terms of positioning one’s self in business and in the workplace. When you’re solid with “why” you show up and “how” you choose to engage, the effect is amplified so that even a quiet presence can be strongly felt!
— Alanna Keefe, Women's Enterprise Centre of Manitoba
Working with Cate was a delight!  Her ability to draw out meaningful participation through the inspiration of story-telling transformed a group work event into a creative and joyful experience resulting in progressive outcomes.  She made a measurable impact on the outcome of our session. 
- Lydia Warkentin, DARE Consulting


(204) 391-1653