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The Power of Story


 

 

 

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The Power of Story


 

 

 

 

The Story Source

When you understand the story you are engaged, connected, strategic, and intentional. 

“Stories not only teach us how to act they inspire us to act. Because stories allow us to express our values not as abstract principles, but as lived experience, they have the power to move others.” 

- Marshall Ganz

 

 
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What We Do


 

 

What We Do


 

 

Effective storytelling is a vital tool for successful organizations. The Story Source can help you discover your organization's significant stories. And we can show you how to tell those stories in ways that motivate your staff, donors, supporters, and the community to act. 

 

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Discover


Discover


Do you know what stories your clients, staff and board are telling about your organization? You may be so busy keeping your amazing organization afloat that you are not seeing and hearing the stories that reinforce why your organization exists. We can help you discover those stories so they can become a powerful resource to inspire people to act.

Connect


Connect


What do these stories tell you about how your organization is doing? By listening to the stories that clients, employees and board members tell about your organization, you learn what you are doing well, and how everyone connects to the vision/mission of your organization.

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Align


Align


Are the stories being told really the ones you want to be telling? We can help you align your organization's narrative with your core message and your desired outcomes. We can help you use your stories to make sure your organization is fulfilling its mission.

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Amplify


Amplify


 

How can you share your stories effectively? The Story Source is here to help you amplify your stories -- to tell those stories so they work for you -- whether you are pitching to funders, recruiting top-tier team members, or calling donors to action.
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Who We Are


 

 

Who We Are


 

 

Cate Friesen knows about the power of story. As the driving force behind The Story Source, she brings together 25 years of experience as an award-winning CBC producer, storyteller and documentary maker, a visionary leader, performer, and coach.