As the driving force of The Story Source, Cate Friesen helps you discover and tell your essential stories, the ones that will move you forward, and inspire others to act with you. She is a story practitioner, facilitator, trainer and keynote presenter who brings together 25 years of experience as an entrepreneur, award-winning CBC producer, documentary maker and performer.
Cate offers professional development workshops for organizations, teaching skills in developing and telling stories of impact. She coaches entrepreneurs and leaders in developing their signature stories, through Make Your Story Work For You and Power of Story for Leadership workshops, as well as one-on-one sessions. She is a gifted facilitator, designing and leading community consultations, conference sessions and staff retreats.
She has delivered interactive keynotes, for SHEday 2018, Editors Canada national conference and Manitoba START’s Business Awards, among others. She also co-leads the training for The Winnipeg Community Foundation’s highly successful professional development program, Fast Pitch.
Before she launched The Story Source, Cate worked at CBC and led the team that created CBC’s multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls. She also served as executive producer of several national Radio 1 and Radio 2 shows, co-designed and implemented training in storytelling for radio, co-created a unique mentorship program based on collaborative learning, and was instrumental in the launch of CBC’s game-changing Indigenous Digital Unit.
Valued clients include Winnipeg Community Foundation, NorWest Community Health Coop, Canadian Mental Health Association, QNET Manitoba, Canadian Centre for Economic Development Network, Tiber River Naturals, Women's Enterprise Centre of Manitoba and RCMP Selkirk.
Valued collaborators include David McLeod, NCI-FM (Fast Pitch co-trainer); Margerit Roger, Eupraxia Training (Story & Evaluation co-trainer); Kerri Twigg, Career Stories (keynote partner) and Alanna Keefe, DARE consulting (strategic planning).
As a life-long learner, she is currently pursuing a Certificate in Adult and Continuing Education at University of Manitoba. She volunteers with Spark! as a pro bono consultant, and with Circles For Reconciliation. She is a soccer-playing mother of two, a Quaker, and a board member for West Centre Women's Resource Centre and Girls Rock Winnipeg.