The Story Force.

As the driving force of The Story Source, Cate Friesen helps you discover and tell your essential stories, the ones that will move you forward, and inspire others to act with you. She is a story practitioner, facilitator, trainer and keynote presenter who brings together 25 years of experience as an entrepreneur, award-winning CBC producer, documentary maker and performer.

Cate offers professional development workshops for organizations, teaching skills in developing and telling stories of impact. She coaches entrepreneurs and leaders in developing their signature stories, through workshops, as well as one-on-one sessions. She co-leads the training for The Winnipeg Foundation’s highly successful capacity-building coaching program, Fast Pitch.

She is a gifted facilitator, designing and leading community consultations, conference sessions and staff retreats.

Cate challenges you to think (and rethink) your story and provides creative input towards developing a story that will help you reach organizational goals. [Now] We have tools to help us develop our stories as we move forward and develop. Currently I am preparing for a big meeting with stakeholders and and am using skills that Cate taught to ensure the story behind the work is conveyed.
— - Mary Lobson, ED of Ending Violence in Manitoba

She has delivered interactive keynotes, for SHEday 2018, Editors Canada National Conference and Manitoba START’s Business Awards, among others. 

In addition, Cate teaches Effective Oral Communications and Leadership Development for University of Winnipeg’s PACE program.

Before she launched The Story Source, Cate worked at CBC and led the team that created CBC’s multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls. She also served as executive producer of several national Radio 1 and Radio 2 shows, co-designed and implemented training in storytelling for radio, co-created a unique mentorship program based on collaborative learning, and was instrumental in the launch of CBC’s game-changing Indigenous Digital Unit.

As a life-long learner, Cate is currently pursuing a Certificate in Adult and Continuing Education at University of Manitoba.

She is a soccer-playing mother of two, a Quaker, a pro bono consultant for Spark! and a board member for West Central Women's Resource Centre and Girls Rock Winnipeg.

Valued clients include The Winnipeg Foundation, Manitoba Arts Council, NorWest Coop Community Health, Canadian Mental Health Association, QNET Manitoba, Canadian Centre for Economic Development Network, Women's Enterprise Centre of Manitoba and RCMP Selkirk.

Valued collaborators include David McLeod, NCI-FM (Fast Pitch co-trainer); Margerit Roger, Eupraxia Training (Impact Story co-trainer); Bonnie Loewen (Retreats); Kerri Twigg, Career Stories (keynote partner) and Alanna Keefe, DARE consulting (strategic planning).

Cate’s ability to draw out meaningful participation through the inspiration of story-telling transformed a group work event into a creative and joyful experience resulting in progressive outcomes. She made a measurable impact on the outcome of our session.
— Lydia Warkentin, DARE Consulting
Cate has a unique ability to connect and embolden those around her to discover and amplify their authentic voice. Through hands on training and skilled facilitation, Cate has demonstrated that we all have a story to share.
— Jennifer Partridge, The Winnipeg Foundation



(204) 391-1653


Valued Clients